A study was recently released on the parenting preferences of U.K. Millennials-parents aged 27-40. The findings of the report point to Millennials’ desire to ditch the parenting rule book and prioritize their children’s happiness over success.

The report found that 75% of Millennial parents would keep their children off social media for as long as possible, while 35% would even go so far as to erase their digital footprint when they turn 18. Social media has had an interesting impact on Millennials as they’re the first generation of parents to easily compare their parenting style to others.

The report also found that Millennial parents are more invested in their children’s upbringing than any other generation, with 47% having read up and selected a parenting style. Millennials are also more likely to put their own career on hold for their children’s sake, with 77% prioritizing time with their children over their career. 57% of Millennial parents believe that schools are not preparing their children for the future, with 8% currently home-schooling and 36% willing to consider it.

Overall, the report found that Millennial parents are making a conscious effort to be present in their children’s lives and prioritize their kids’ happiness.

Read more (via WWD)